Google+ Twitter Pinterest Facebook LinkedIn Wordpress

Monkfield Nutrition - Customer Case Study

GH Consulting Distribution Strategy for Live and Frozen Reptile Food

GH Consulting UK implement Distribution Strategy

Monkfield Nutrition has been a market leader in the breeding of live reptile food for over 25 years. During this time, they have set up an extensive reptile captive breeding programme, the largest European rodent farm and introduced a full range of reptile equipment, including innovative own brand products.

"The comprehensive study was carried out with exceptional attention to detail, by the experts from Gideon Hillman Consulting who worked closely with our team and remained flexible in their approach throughout the whole process..." Managing Director - Monkfield Nutrition "...we are now in the process of implementing the recommended strategy as we are in a position to make informed decisions on our own vehicle procurement plans, as well as route allocation between our own fleet and our sub-contractors to ensure we can continue to provide the best service levels possible."

Monkfield supplies single site independent and multi-site national retailers throughout the UK, through a mix of their own vehicle fleet and selected outsourced contractors. 

GH Consulting implement Distribution Strategy

Against a background of increasing customer service demands, a challenging product to deliver, limited third party support options, a countrywide distribution area, stretched resources and rapid growth, Monkfield Nutrition approached Gideon Hillman Consulting for assistance in the development of their distribution strategy.


The specialists at Gideon Hillman Consulting carried out the project through simulation using Distribution Planning System (DiPS); which was used to evaluate all potential options or scenarios against the current distribution operation, by carrying out detailed routing to enable the accurate calculation of resource requirement for each option against which costs could be attached for each scenario. 


The simulation involved virtual routing for each scenario, all the orders delivered in the chosen time period drop by drop, vehicle by vehicle, within the restrictions set (delivery days, delivery windows or booked times, product mix and volume, unloading times, driving restrictions, etc,) on a digitised road map with realistic average speeds per road type. 


GH Consulting implement Distribution StrategyThe output for each scenario included the vehicle fleet size and profile; aggregate mileage driven by each vehicle; drivers’ hours and other expenses such as overnight stays; additional carrier and courier costs for what could not be delivered on Monkfield’s own vehicle fleet. 


All of the elements listed above for each scenario were fully costed and benchmarked against each other in terms of cost and service KPIs. This provided Monkfield with real and accurate information upon which to base their future strategy for their distribution network. 


Return to client logos Page  

Return to Industry Sector list

Latest News

Further Projects...

  The Supply Chain Consulting Group are pleased to announce that they have been awarded a project with a leading…

Continue Reading

Playing it Forward

  Continuing in the spirit of the New Year, and paying it forward, The Supply Chain Consulting Group are pleased…

Continue Reading

More News Stories

Featured Articles

Friend or 'Faux'

  In light of the recent fur supplier scandals to have hit our retailers’ shelves, the importance of effective, and efficient supply chain…

Circular Economy and Logistics

  Billions of clothing items find their way into landfills every year, plastic bottles are polluting the oceans and electronic waste is harmful - Is a…

Not on my High-street…

  With endless stories of stores closing-down plighting the high-street, and online sales appearing to soar, the digital dawn of the internet is…

‘Stocking’-up for Christmas

  Clearing through the aftermath of Black Friday, and Cyber Monday; as December falls upon us, consumer anticipation to deck the halls with the best…

Cyber Monday - The Seasonal Surge

  Basking in the aftermath of its omnichannel retail-rival Black Friday, Cyber Monday patiently lay in-wait for the hordes of already keen consumers, in…

‘Black Friday’, Ecommerce Economy, and Omni-Channel Solutions

  As the evenings draw longer, and the days shorter, it can only mean one thing, the festive season is nearly upon us, and the arrival of Black Friday…

Managing Damage Limitation within Supply Chain Cyber Security

 As we approach the end of 2018, and technology undeniably exponentially expands its intelligence and purpose, the question on everyone’s lips, is…

UK Manufacturing - What's The Trade Off?

Problems prevalent specifically within the manufacturing sector, combined with upcoming National Manufacturing day - honoured annually on the first Friday of…

Digital Drives Delivery Within Charities

Any business, within any sector, including charities, will experience a mixture of reactions to the ever-increasing availability of operational digitisation,…

Shrinking the Surplus Within the Supply Chain

Official statistics from the environment, food and rural affairs committee, report that the UK throws away a staggering 8.1 million tons of food every…

Gideon Hillman Consulting is a trading name of The Supply Chain Consulting Group Ltd is registered in England and Wales.
Company Registration No: 09751027. Registered office at Highdown House, 11 Highdown Road, Leamington Spa, CV31 1XT. UK
A supply chain and logistics specialist with knowledge of supply strategy implementation, ERP & MRP integration and warehouse layout

CMI Awards Finalist 2010 SHD Logistics Awards UKWA Customer Service Award Finalist 2014 SHD Logistics Awards Finalist 2016 UKWA Winner 2016 SHD Logistics Awards Finalist 2015 ISO 9001 RegisteredLogistics Awards Finalist 2018Supply Chain Excellence Awards 2018