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Pieroth - Customer Case Study

Pieroth engages Gideon Hillman Consulting for Warehouse Optimisation 

Pieroth engages Gideon Hillman Consulting UK for Warehosue Optimisation

The Pieroth wine estate has grown into the family owned company known as WIV Wein International AG, the world’s leading group of direct wine selling companies. The first documented evidence of viticulture in the Pieroth family was in 1675 from their estate in Burg Layen, Germany, where they have been based since the very beginning to this very day.

With an extensive range from all around the world, Pieroth are regarded as a reliable authority on international wines. Pieroth have a selection to share with you from their vineyards all over the world as well as their local German wines from the Nahe region. Excellent customer service and expertise acquired over many years have made Pieroth the undisputed market leaders in direct wine sales all over the world. 

Pieroth have always respected their family values and use this to maintain close personal relationships with long term customers and suppliers, some of whom have been with them for decades. Being a family business means Pieroth care about everything they do: their wines, their customers and their legacy.


In 1976 an old glass tradition was rediscovered in the House of Pieroth. Many centuries ago, the glass produced in the Nahe region was often blue or blue-green in colour. This was caused by the cobalt in the sand which was locally mined and excavated for glass production. The House of Pieroth retrieved the idea and created a royal blue wine bottle which took the wine world by storm as ‘Pieroth Blue’. By 2001, 25 years after bringing the Pieroth Blue back, they had sold 25 million bottles; enough to cover the distance from Lisbon to Moscow.


Excellent customer service and expertise acquired over many years have made Pieroth the undisputed market leaders in direct wine sales all over the world; making the quality of both the wines and the customer support so popular!


One thing has always been at the heart of everything Pieroth do - and that's family. 340 years ago the Pieroth family began making wine, and they are still doing exactly that today!

Pieroth engaged the Specialist Warehouse and Supply Chain Consultants for Strategic Warehouse Optimisation of their facility.

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Gideon Hillman Consulting is a trading name of The Supply Chain Consulting Group Ltd is registered in England and Wales.
Company Registration No: 09751027. Registered office at Highdown House, 11 Highdown Road, Leamington Spa, CV31 1XT. UK
A supply chain and logistics specialist with knowledge of inventory optimisation, market analysis and industry research

The Chartered Institute of Logistics and Transport fsdf SHD Logistics Awards Finalist New Facility 2016 Winner of the UKWA Technical Innovation Award 2016 The Logistics Awards Finalist Operation (large) 2018 QMS ISO 9001 Registered The Logistics Awards Finalist New Facility 2018 Supply Chain Excellence Awards 2018 Finalist Institute of Consulting