Google+ Twitter Pinterest Facebook LinkedIn Wordpress

Srixon Sports Europe Ltd - Customer Case Study

 Srixon enlists Logistics Consultants at Gideon Hillman Consulting

Srixon enlists the expertise of Warehouse and Logistics Specialists at Gideon Hillman Consulting UK
A registered trademark of, and owned by, Dunlop Sports Co. Ltd., Srixon Sports Europe Ltd (Srixon) is a subsidiary of Sumitomo Rubber Industries Ltd. Offering a full range of golf clubs, golf balls, and accessories, which are distributed in nearly all major golf markets.

Srixon is dedicated to improving your game; a global leader in equipment and innovation, who use their passion and expertise to develop products of the highest quality and performance that fit a wide range of players – including many of the world’s top professional players.


Srixon supply golf clubs, balls and accessories across Europe to retailers, distributors and pro shops with a very small percentage of B2C sales on the internet. 100% of the products are imported from outside of Europe into the UK via the port of Southampton, with 47% being sold in the UK and 53% in Europe.


logistics strategy

Following significant changes in the business profile over the last three years Srixon management required the Logistics and Supply Chain Consultants at Gideon Hillman Consulting to conduct a two-phased project, consisting of a review of their current operations, and a location analysis based on costs, for either a single EU or UK depot, or a combination of both.


The locational analysis was prioritised, to establish whether the UK warehouse should be relocated or if the existing operation proved to be well situated. Following their analysis, the Logistics and Supply Chain Specialist Consultants, enabled Srixon to determine their ideal depot location, concluding the best solution being, to continue with their single UK site close to the port of entry.


Following their situational analysis, the Specialist Logistics and Supply Chain Consultants assessed Srixon’s current service level agreement (SLA) contract, reviewing their operations to analyse value for money, whilst simultaneously considering their relevancy to Srixon’s current and future requirements.


logistics strategy

The Logistics and Warehouse Consultants at Gideon Hillman Consulting, UK, subsequently presented Srixon with the necessary information to understand their current processes and requirements, whilst also providing a valid understanding of the future view for their business.


With the help of the Specialist Logistics and Supply Chain Consultant team at Gideon Hillman Consulting, Srixon established an effective future logistics network structure to support their business, and successfully developed an economic budget cost profile, based on their business’s strategic future requirements.

Return to client logos Page  

Return to Industry Sector list

Latest News

Further Projects...

  The Supply Chain Consulting Group are pleased to announce that they have been awarded a project with a leading…

Continue Reading

Playing it Forward

  Continuing in the spirit of the New Year, and paying it forward, The Supply Chain Consulting Group are pleased…

Continue Reading

More News Stories

Featured Articles

Friend or 'Faux'

  In light of the recent fur supplier scandals to have hit our retailers’ shelves, the importance of effective, and efficient supply chain…

Circular Economy and Logistics

  Billions of clothing items find their way into landfills every year, plastic bottles are polluting the oceans and electronic waste is harmful - Is a…

Not on my High-street…

  With endless stories of stores closing-down plighting the high-street, and online sales appearing to soar, the digital dawn of the internet is…

‘Stocking’-up for Christmas

  Clearing through the aftermath of Black Friday, and Cyber Monday; as December falls upon us, consumer anticipation to deck the halls with the best…

Cyber Monday - The Seasonal Surge

  Basking in the aftermath of its omnichannel retail-rival Black Friday, Cyber Monday patiently lay in-wait for the hordes of already keen consumers, in…

‘Black Friday’, Ecommerce Economy, and Omni-Channel Solutions

  As the evenings draw longer, and the days shorter, it can only mean one thing, the festive season is nearly upon us, and the arrival of Black Friday…

Managing Damage Limitation within Supply Chain Cyber Security

 As we approach the end of 2018, and technology undeniably exponentially expands its intelligence and purpose, the question on everyone’s lips, is…

UK Manufacturing - What's The Trade Off?

Problems prevalent specifically within the manufacturing sector, combined with upcoming National Manufacturing day - honoured annually on the first Friday of…

Digital Drives Delivery Within Charities

Any business, within any sector, including charities, will experience a mixture of reactions to the ever-increasing availability of operational digitisation,…

Shrinking the Surplus Within the Supply Chain

Official statistics from the environment, food and rural affairs committee, report that the UK throws away a staggering 8.1 million tons of food every…

Gideon Hillman Consulting is a trading name of The Supply Chain Consulting Group Ltd is registered in England and Wales.
Company Registration No: 09751027. Registered office at Highdown House, 11 Highdown Road, Leamington Spa, CV31 1XT. UK
A supply chain and logistics specialist with knowledge of supply chain management, production contingency plans and ERP & MRP integration

CMI Awards Finalist 2010 SHD Logistics Awards UKWA Customer Service Award Finalist 2014 SHD Logistics Awards Finalist 2016 UKWA Winner 2016 SHD Logistics Awards Finalist 2015 ISO 9001 RegisteredLogistics Awards Finalist 2018Supply Chain Excellence Awards 2018