Google+ Twitter Pinterest Facebook LinkedIn Wordpress

Crosswater - Customer Case Study

'Tapping' into External Logistics Expertise for UK Distribution Network Review

Gideon Hillman Consulting UK - conduct Distribution Network ReviewCrosswater, founded in 1998, is a bathroom furniture, brassware and showers wholesaler and distributor which has been operating across Great Britain out of Lake View House, Dartford since July 2014 in a purpose built Headquarters, which includes a 8,735 square metre footprint, 14 metre high, warehouse and distribution centre.

Crosswater particularly focuses on supplying 1,600 independent retailers with circa 3,000 delivery addresses across the Gideon Hillman Consulting UK - conduct Distribution Network ReviewUK and has developed a Contracts business, serving the house builder/development and hotel markets.


The business has been built up on and has succeeded at providing high levels of customer care, including in most cases next day delivery and exemplary after sales support.

A critical part of the business is the logistics and distribution of a wide range of products to retailers across the country.


This is done using an in-house fleet of 25 Mercedes Sprinters and five Cargo 7.5 tonne box vans, a third party provider (3PL) trunking service to the North and Scotland and couriers for smaller items and for deliveries twice a week to Ireland.


In February 2015, having settled in to the relatively new building, Crosswater was keen to optimise the efficiency and effectiveness of its logistics and distribution functions to secure cost savings, balanced with maintaining or improving levels of customer service.

"At Crosswater, we are keen to continually improve our performance, to maximise the throughput of the operation, control the costs and improve customer service. Insofar as our logistics activities are concerned, we engaged Gideon Hillman to look in depth at the operation, offer ‘out of the box’ thinking and challenge our working models. GH engaged with the business at all levels to generate a full and clear basis upon which to offer a good range of helpful opinions, recommendations and options. We would recommend their experience and professionalism to any companies in similar positions with the same requirements." Michael Coughlin, Group Managing Director (UK).

Crosswater management concluded that the most appropriate way to do this was to engage a Logistics Consultancy to provide specialist advice and guidance on what measures Crosswater could take to achieve this.


After carrying out a tender selection process Crosswater awarded the contract to Logistics Specialists (and Associate Member of UKWA) Gideon Hillman Consulting (GH) as they best demonstrated the ability to meet the required deliverables i.e. clarifying the methodology used and presenting the key findings and recommendations prioritised for implementation according to anticipated cost reduction, ease of implementation and business benefit.


The consultant team from GH spent time understanding the transport operation, analysed business data and utilised the DPS route optimisation software to develop the solutions and recommendations for the distribution network. Alongside this study the team reviewed the warehouse operation analysing product profiles, sales and stock information, along with speaking to key personnel, to develop solutions and recommendations to improve productivity, service quality and safety in the warehouse.


The result of the project was over 30 recommendations (with an estimated saving of up to 2,000 staff working hours per annum) made by GH for improvement to the logistics network resulting in the following benefits; Savings in transport cost; improved delivery service (majority ‘next day’ except the Highlands and Islands); improved customer experience (track and trace, sms notifications, flexible re-delivery); reduced time to plan, quicker availability of routes to warehouse for picking; smoother workload to simplify shifts and reduce/remove night shift requirements; improved flexibility e.g. easy to prioritise urgent orders;  empowering team leaders/managers to manage workload; improved picking productivity; improved productivity and accuracy in packing; improved productivity in inbound area, ensuring products are stowed quicker into stock and available for sale; decreased picker travel distance; reduced fork lift truck movements during picking; reduced management time; increased longevity of the warehouse and released working capital through a revised inventory policy.

Return to client logos Page  

Return to Industry Sector list


More Testimonials

Latest News

Reflecting on 2018

  2018 has so far been a brilliant year for the team, for attending Key Industry Expos. You can view all of…

Continue Reading

SCCG Team attend SCEA 2018

  Tonight, The Supply Chain Consulting Group team will be attending The Supply Chain Excellence Awards…

Continue Reading

More News Stories

Featured Articles

‘Black Friday’, Ecommerce Economy, and Omni-Channel Solutions

  As the evenings draw longer, and the days shorter, it can only mean one thing, the festive season is nearly upon us, and the arrival of Black Friday…

Managing Damage Limitation within Supply Chain Cyber Security

 As we approach the end of 2018, and technology undeniably exponentially expands its intelligence and purpose, the question on everyone’s lips, is…

UK Manufacturing - What's The Trade Off?

Problems prevalent specifically within the manufacturing sector, combined with upcoming National Manufacturing day - honoured annually on the first Friday of…

Digital Drives Delivery Within Charities

Any business, within any sector, including charities, will experience a mixture of reactions to the ever-increasing availability of operational digitisation,…

Shrinking the Surplus Within the Supply Chain

Official statistics from the environment, food and rural affairs committee, report that the UK throws away a staggering 8.1 million tons of food every…

Is Digital Visibility vital for Survival within the Fashion Industry?

McKinsey Global Fashion Index’s predictions for the global fashion industry, were for sales to grow by 3.5 to 4.5 percent in 2018. Yet, as new figures…

Sustainable Fashion; Idolised Ideal or Attainable Attire?

Fashion plays an important role in the global economy and is responsible for annual worldwide revenues of in excess of £1 trillion; supporting hundreds…

How 3D printing is changing supply

After 30 years in development, practical applications of 3D printing are now becoming commonplace and disrupting traditional businesses. Supply chains…

Supermarket Mergers and Supply Chain Consequences

Since their acquisition of Argos back in 2016, it seems Sainsburys have been left with an insatiable appetite for more; and as we approach mid-year 2018, the…

CVA shapes world of Retail and Fulfilment

Attributed to the deadly combination of ever-changing consumer behaviour, the current economic pressures on high street retailers, and the lucrative era of…

Gideon Hillman Consulting is a trading name of The Supply Chain Consulting Group Ltd is registered in England and Wales.
Company Registration No: 09751027. Registered office at Highdown House, 11 Highdown Road, Leamington Spa, CV31 1XT. UK
A supply chain and logistics specialist with knowledge of sales and operations planning, logistics and distribution and returnable transit packaging

CMI Awards Finalist 2010 SHD Logistics Awards UKWA Customer Service Award Finalist 2014 SHD Logistics Awards Finalist 2016 UKWA Winner 2016 SHD Logistics Awards Finalist 2015 ISO 9001 RegisteredLogistics Awards Finalist 2018Supply Chain Excellence Awards 2018