Google+ Twitter Pinterest Facebook LinkedIn Wordpress

Crosswater - Customer Case Study

'Tapping' into External Logistics Expertise for UK Distribution Network Review

Gideon Hillman Consulting UK - conduct Distribution Network ReviewCrosswater, founded in 1998, is a bathroom furniture, brassware and showers wholesaler and distributor which has been operating across Great Britain out of Lake View House, Dartford since July 2014 in a purpose built Headquarters, which includes a 8,735 square metre footprint, 14 metre high, warehouse and distribution centre.

Crosswater particularly focuses on supplying 1,600 independent retailers with circa 3,000 delivery addresses across the Gideon Hillman Consulting UK - conduct Distribution Network ReviewUK and has developed a Contracts business, serving the house builder/development and hotel markets.


The business has been built up on and has succeeded at providing high levels of customer care, including in most cases next day delivery and exemplary after sales support.

A critical part of the business is the logistics and distribution of a wide range of products to retailers across the country.


This is done using an in-house fleet of 25 Mercedes Sprinters and five Cargo 7.5 tonne box vans, a third party provider (3PL) trunking service to the North and Scotland and couriers for smaller items and for deliveries twice a week to Ireland.


In February 2015, having settled in to the relatively new building, Crosswater was keen to optimise the efficiency and effectiveness of its logistics and distribution functions to secure cost savings, balanced with maintaining or improving levels of customer service.

"At Crosswater, we are keen to continually improve our performance, to maximise the throughput of the operation, control the costs and improve customer service. Insofar as our logistics activities are concerned, we engaged Gideon Hillman to look in depth at the operation, offer ‘out of the box’ thinking and challenge our working models. GH engaged with the business at all levels to generate a full and clear basis upon which to offer a good range of helpful opinions, recommendations and options. We would recommend their experience and professionalism to any companies in similar positions with the same requirements." Michael Coughlin, Group Managing Director (UK).

Crosswater management concluded that the most appropriate way to do this was to engage a Logistics Consultancy to provide specialist advice and guidance on what measures Crosswater could take to achieve this.


After carrying out a tender selection process Crosswater awarded the contract to Logistics Specialists (and Associate Member of UKWA) Gideon Hillman Consulting (GH) as they best demonstrated the ability to meet the required deliverables i.e. clarifying the methodology used and presenting the key findings and recommendations prioritised for implementation according to anticipated cost reduction, ease of implementation and business benefit.


The consultant team from GH spent time understanding the transport operation, analysed business data and utilised the DPS route optimisation software to develop the solutions and recommendations for the distribution network. Alongside this study the team reviewed the warehouse operation analysing product profiles, sales and stock information, along with speaking to key personnel, to develop solutions and recommendations to improve productivity, service quality and safety in the warehouse.


The result of the project was over 30 recommendations (with an estimated saving of up to 2,000 staff working hours per annum) made by GH for improvement to the logistics network resulting in the following benefits; Savings in transport cost; improved delivery service (majority ‘next day’ except the Highlands and Islands); improved customer experience (track and trace, sms notifications, flexible re-delivery); reduced time to plan, quicker availability of routes to warehouse for picking; smoother workload to simplify shifts and reduce/remove night shift requirements; improved flexibility e.g. easy to prioritise urgent orders;  empowering team leaders/managers to manage workload; improved picking productivity; improved productivity and accuracy in packing; improved productivity in inbound area, ensuring products are stowed quicker into stock and available for sale; decreased picker travel distance; reduced fork lift truck movements during picking; reduced management time; increased longevity of the warehouse and released working capital through a revised inventory policy.

Return to client logos Page  

Return to Industry Sector list

Latest News

Introducing Darren Liffen: New Senior Consultant

  The Supply Chain Consulting Group is pleased to welcome Darren Liffen as he joins the team of…

Continue Reading

FSDF Annual Lunch & AGM

The Supply Chain Consulting Group Directors, Gideon Hillman, Gavin Parnell and Craig Ryder, Senior Consultant Phillip…

Continue Reading

More News Stories

Featured Articles

Supply Chain Transparency Within FMCG

  Photo Credit: Fashion Revolution. Supply Chains have progressively developed into complex, global networks, in-turn increasing exposure to risks…

Good, Better, Best – Value Brands or False Economy

  This branding plays to the strengths of the UK’s three-tier: Good, Better, Best product strategy. From price-orientated, to quality orientated,…

The Rise of Collaborative Robots

  As the fourth industrial revolution, known by some as Industry 4.0, continues to transform the supply chain, companies must aim to increase…

Supply Chain Sustainability in FMCG

  Most people associate sustainability with protecting the environment but it is much more than that. Sustainability is often defined as meeting the…

Consumer-Centric FMCG Trends 2019

  The consensus on trends for 2019 in the fast-moving-consumer-good (FMCG) sector is that the consumer will continue to be king. People are looking…

One Step Forward...

  In Lieu of the recent outcome of negotiations, how can your business best brace itself against the impact of the UK’s pending European Union…

SCCG’S Marta Biela – on International Women's Day

  Let’s show the world that women can be successful in any industry and that no industry should be so simply categorised as specific to…

Intralogistics is a journey – where are we headed?

  Supply chains need to be organised so that they are interconnected from end to end – from the source of raw materials to the consumer’s…

Friend or 'Faux'

  In light of the recent fur supplier scandals to have hit our retailers’ shelves, the importance of effective, and efficient supply chain…

Circular Economy and Logistics

  Billions of clothing items find their way into landfills every year, plastic bottles are polluting the oceans and electronic waste is harmful - Is a…

Gideon Hillman Consulting is a trading name of The Supply Chain Consulting Group Ltd is registered in England and Wales.
Company Registration No: 09751027. Registered office at Highdown House, 11 Highdown Road, Leamington Spa, CV31 1XT. UK
A supply chain and logistics specialist with knowledge of process design, supply chain interim positions and fleet management

The Chartered Institute of Logistics and Transport fsdf SHD Logistics Awards Finalist New Facility 2016 Winner of the UKWA Technical Innovation Award 2016 The Logistics Awards Finalist Operation (large) 2018 QMS ISO 9001 Registered The Logistics Awards Finalist New Facility 2018 Supply Chain Excellence Awards 2018 Finalist Institute of Consulting