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Dawleys - Customer Case Study

Gideon Hillman Consulting complete Fulfilment Centre Optimisation

Gideon Hillman Consulting complete Fulfilment Centre Optimisation

Dawleys are a direct marketing services and fulfilment agency with over 20 years’ experience in providing cost effective services and practical outsource solutions; they have flexible quality managed processes and systems which fit their clients’ requirements. 


From one off campaigns to project management, low volume mailings to high volume fulfilment and email broadcasts, short term data-capture campaigns to long term data processing and database projects; Dawleys have the people, skills and commitment to help.


Dawleys started life in 1989 as a consultancy business before developing into a direct marketing services and fulfilment agency in 1991. The company has continued to grow and develop its service range and outsource solutions in response to changing technologies and client requirements.


Dawley’s services and facilities are constantly reviewed as part of their ISO quality accreditations, and recent developments include their new Fulfilment Centre which has been kitted-out with new technology, security systems and ergonomically designed picking and packing zones and the expansion of data and email teams.

"The warehouse and fulfilment centre (designed by Gideon Hillman Consulting) is up and running and was an absolute godsend in the summer/autumn when we were deluged in orders for one of our clients...we coped brilliantly and it wouldn't have been possible with our old set up". Director - Dawleys Logistics

Dawleys services customers across all sectors including Texaco, Breast Cancer, Royal Mail Transport for London, and many more. Services offered by Dawleys include; Inbound and outbound Call Centre call management, Data Processing & Database Management, Email Broadcasting, Response Handling and Data Capture, Mailing House Services, Warehousing, Stock Management and Fulfilment.


The company is based in Ross-on Wye and currently occupies two sites Unit 9 and Unit D, totalling around 20,000 sq.ft. The offices, data management and call centre staff are based on the first floor of unit 9 with the ground floor used for a mix of print, mail, collation and order fulfilment pick/pack/despatch operations.


The Dawleys management team desired to grow their business, especially around the fulfilment services,Gideon Hillman Consulting complete Fulfilment Centre Optimisation and thus requested support from Warehouse and Logistics Specialists, Gideon Hillman Consulting (GH) to optimise the Dawleys’ warehouse and fulfilment operations to ensure that proposed growth plans and aspirations were met.


The Specialist Logistics and Warehouse Consultants at Gideon Hillman Consulting, reviewed Dawley’s current operations to understand their consolidation requirements and develop the future facility.


This review allowed for the the consultant team at GH to determine the facility sizing, properly develop optimised layouts, workflows and operational procedures.


Logistics Specialists Gideon Hillman Consulting, provided Dawleys with final CAD layouts and costed implementation plans for the current and projected requirements (over the agreed planning horizon) for the final specifications to be agreed and implemented by the client management team.

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Gideon Hillman Consulting is a trading name of The Supply Chain Consulting Group Ltd is registered in England and Wales.
Company Registration No: 09751027. Registered office at Highdown House, 11 Highdown Road, Leamington Spa, CV31 1XT. UK
A supply chain and logistics specialist with knowledge of supply chain interim management, materials specification and industry research

The Chartered Institute of Logistics and Transport fsdf SHD Logistics Awards Finalist New Facility 2016 Winner of the UKWA Technical Innovation Award 2016 The Logistics Awards Finalist Operation (large) 2018 QMS ISO 9001 Registered The Logistics Awards Finalist New Facility 2018 Supply Chain Excellence Awards 2018 Finalist Institute of Consulting