Google+ Twitter Pinterest Facebook LinkedIn Wordpress

Computers Unlimited - Customer Case Study

Warehouse Re-design to accomodate growth and increase ROI

Warehouse Re-Design to accomodate growth and increase ROI

Computers Unlimited is Europe’s leading distributor of Apple accessories and represents more than 100 vendors with 3,000 resellers throughout Europe. The UK warehouse facility in Radlett, Herts was opened in 2006 to service the needs of the UK market which at the time was predominantly pallet and bulk movements. However, since the facility was opened Computers Unlimited has seen significant sales growth, and an increasing change in their order profiles from B2B professional products to mixed orders of more consumer focused products.

This change in the order profiles, coupled with increases in sales, resulted in the facility becoming congested. Cubic utilisation of racking was reduced to 60%, packing stations were insufficient, and floor space was increasingly constrained for ancillary activities such as product reconfiguration.

Computers Unlimited selected Gideon Hillman Consulting to undertake a total review of their warehouse operations with the specific objective of reconfiguring the existing facility to reflect the order profiles, whilst reducing operating costs and providing capacity for growth. 


"We chose the Gideon Hillman Consulting team based on their reputation and proven track record in warehouse design and optimisation Operations & IT Director - Computers Unlimited  "...they took care to listen and understand our business needs and reconfirm those needs back to us before pitching solutions. This approach stood them apart from other consultancies we spoke with."


The consulting team firstly established the baseline metrics of the current operation to provide a benchmark against each optimised solution to be considered. Using supporting data the team then modelled a series of potential solutions against the business profile and existing site. These solutions included wide-aisle racking with carton shelving, wide-aisle racking with vertical carousels and also wide-aisle racking with horizontal carousels. With each option the layout and location of each functional area (packing, RMA, goods-in, despatch etc.) were also redesigned to ensure the work-flow was fully optimised, with inefficient movement reduced and safety maximised.

Each option was designed, with a full assessment of operating and capital costs, and compared back to the baseline metrics of the current operation. All options were then presented to the Computers Unlimited management team, with a full rationale of the logic and benefits. Once the final solution had been agreed, the Gideon Hillman Consulting team then worked to provide detailed CAD drawings, along with SOPs, WMS functionality requirements and an implementation plan.
“We were really impressed with the clarity and scope of options presented to us by the consulting team” commented Operations & IT Director "...we decided to utilise horizontal carousels and wide-aisle racking as this option provided a quick ROI through significantly reduced operating costs, but also increased our storage area 3-fold.The result of this meant we could easily accommodate our existing requirements, and have significant space available to accommodate our growth targets”.

Return to client logos Page  

Return to Industry Sector list


More Testimonials

Latest News

Coming Soon – New SCCG Newsletter!

  As the year draws to a close, and the seasonal spirit has arrived, The Supply Chain Consulting…

Continue Reading

Register as our Guest!

  Join The Supply Chain Consulting Group at IntraLogisteX 2019 in Hall 1 of the Ricoh Arena Coventry UK, Tuesday…

Continue Reading

More News Stories

Featured Articles

‘Stocking’-up for Christmas

  Clearing through the aftermath of Black Friday, and Cyber Monday; as December falls upon us, consumer anticipation to deck the halls with the best…

Cyber Monday - The Seasonal Surge

  Basking in the aftermath of its omnichannel retail-rival Black Friday, Cyber Monday patiently lay in-wait for the hordes of already keen consumers, in…

‘Black Friday’, Ecommerce Economy, and Omni-Channel Solutions

  As the evenings draw longer, and the days shorter, it can only mean one thing, the festive season is nearly upon us, and the arrival of Black Friday…

Managing Damage Limitation within Supply Chain Cyber Security

 As we approach the end of 2018, and technology undeniably exponentially expands its intelligence and purpose, the question on everyone’s lips, is…

UK Manufacturing - What's The Trade Off?

Problems prevalent specifically within the manufacturing sector, combined with upcoming National Manufacturing day - honoured annually on the first Friday of…

Digital Drives Delivery Within Charities

Any business, within any sector, including charities, will experience a mixture of reactions to the ever-increasing availability of operational digitisation,…

Shrinking the Surplus Within the Supply Chain

Official statistics from the environment, food and rural affairs committee, report that the UK throws away a staggering 8.1 million tons of food every…

Is Digital Visibility vital for Survival within the Fashion Industry?

McKinsey Global Fashion Index’s predictions for the global fashion industry, were for sales to grow by 3.5 to 4.5 percent in 2018. Yet, as new figures…

Sustainable Fashion; Idolised Ideal or Attainable Attire?

Fashion plays an important role in the global economy and is responsible for annual worldwide revenues of in excess of £1 trillion; supporting hundreds…

How 3D printing is changing supply

After 30 years in development, practical applications of 3D printing are now becoming commonplace and disrupting traditional businesses. Supply chains…

Gideon Hillman Consulting is a trading name of The Supply Chain Consulting Group Ltd is registered in England and Wales.
Company Registration No: 09751027. Registered office at Highdown House, 11 Highdown Road, Leamington Spa, CV31 1XT. UK
A supply chain and logistics specialist with knowledge of material requirements planning, material storage and tracking systems

CMI Awards Finalist 2010 SHD Logistics Awards UKWA Customer Service Award Finalist 2014 SHD Logistics Awards Finalist 2016 UKWA Winner 2016 SHD Logistics Awards Finalist 2015 ISO 9001 RegisteredLogistics Awards Finalist 2018Supply Chain Excellence Awards 2018