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Barry M Cosmetics - Customer Case Study

Gideon Hillman Consulting - Complete Warehouse Design for Barry M 

Complete Warehouse DesignCreated in London, Great Britain, in 1982, by Barry Mero; Barry M Cosmetics (BMC) is the leading British colour cosmetics company. Barry M is famous for its wide range of colourful, cruelty free, on-trend products and is dedicated to offering high quality at affordable prices.

In the early 80's Barry had several retail outlets in London selling beauty and cosmetic products. The fashion was for dramatic, outrageous make-up, however, he found that no one was producing the exciting and vivid colours that his customers really wanted. So, in June 1982, he created the Barry M Cosmetics range. Barry M soon became a cult name in the field of colour cosmetics. Back in those days, if you were a new romantic, a punk or goth, the chances are you would have been using Barry M to make your fashion statement! Now, many years' later Barry M is Britain's leading colour cosmetics brand; and proud to offer their customers a unique mix of high quality, cruelty free, on trend products at affordable prices.


Complete Warehouse Design

BMC’s UK sales were predominately through Superdrug, Boots and Tesco, with products also being sold by River Island and a small quantity via Amazon on-line sales; although on-line sales equated to only between two and three per cent of BMC’s turnover.


BMC wished to begin to focus on increasing sales via their current retail market, with increased activity expected over their, then, one to three-year planning horizon. BMC’s then current 7,500 sq.ft facility, consisted of a ground floor for production and warehousing operations, a mezzanine floor, predominately for production, and a small storage area for certain bulk product lines. The operational site was virtually to capacity and due to the lack of physical space within the current facility it was becoming increasingly difficult to manage day-to-day operations. BMC also had use of an additional off-site warehouse facility which provided storage of circa 300 pallets of bulk materials for the manufacturing process, from which materials would be picked and transferred to the main production facility at regular intervals throughout the day.


BMC recognised that they needed to acquire more space in the form of another warehouse, so to correctly implement plans for their new facility, BMC enlisted the support of the Specialist Logistics and Warehouse Consultancy, Gideon Hillman Consulting (GH). BMC consulted RM Partnership, to provide them with plans for a new facility, for which once the plot became available, construction commenced in Spring 2014.


Complete Warehouse Design

BMC tasked Gideon Hillman Consulting with developing optimised design layouts for their new 20,000 sq.ft warehouse and production facility, for which the GH team used their in-house CAD system to provide accurate representations for BMC’s approval, including storage and defined work areas, pick, pack and despatch operations, and defined production areas.


Gideon Hillman Consulting were also required to establish an operational specification and budget costings for a suitable Warehouse Management System (WMS) to complement BMC's then current warehousing module; alongside providing Standard Operating Procedures (SOPs) to support an improved WMS, and recommendations for Material Handling Equipment (MHE) to support operations in the new Barry M Cosmetics facility.

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Gideon Hillman Consulting is a trading name of The Supply Chain Consulting Group Ltd is registered in England and Wales.
Company Registration No: 09751027. Registered office at Highdown House, 11 Highdown Road, Leamington Spa, CV31 1XT. UK
A supply chain and logistics specialist with knowledge of enterprise resource planning, logistics outsourcing and material sourcing

CMI Awards Finalist 2010 SHD Logistics Awards UKWA Customer Service Award Finalist 2014 SHD Logistics Awards Finalist 2016 UKWA Winner 2016 SHD Logistics Awards Finalist 2015 ISO 9001 RegisteredLogistics Awards Finalist 2018Supply Chain Excellence Awards 2018