Google+ Twitter Pinterest Facebook LinkedIn Wordpress

Logistical Elasticity

Logistical ElasticityIn these technological times, the interplay between supply and demand, has transformed from a supplier push to a consumer pull, and is what now defines modern day operations in the logistics and supply chain industry.

A great deal more flexibility is not only required, but is more importantly received, thanks to a clever combination of both innovative software and hardware, including but not limited to customer facing ecommerce platforms, warehouse management systems, enterprise resourcing planning, and materials handling equipment, to facilitate the automation of monotonous tasks within the 21st century warehouse.

This new-found flexibility, has been synonymously dubbed ‘Elastic Logistics’. An appropriate term, which metaphorically describes the need for today’s supply chains to expand and contract, in line with the demands present in the supply chain model at any given time.

Elastic Logistics, was born from the increased recognition given to ‘Logistics’ as the vital support system within a wide variety of industries, including but not limited to: automotive, e-commerce, healthcare, and retail; all of which are dependent upon the consolidation of supply chain processes, including robotics, artificial intelligence (AI), and machines, to support existing and ever-emerging, innovative tech trends, which serve to improve the strategies of supply chain present, and future.

Recognised as a resilient and versatile Supply Chain Strategy, Elastic Logistics is adopted by many in favour of wishing to implement an infrastructure which effectively and flexibly meets market fluctuations; where the importance of the elasticity of logistics is proportional to the volume of the workload.

Put simply, Elastic Logistics refers to the continual, and flexible expansion and contraction of a warehouse’s operations, dependent upon the supply of and demand for required inventory, based up sound financial control.

Elastic Logistics is based upon a spectrum, wherein a drastic change in demand for a product, balanced against a considerably small change in price, is considered highly elastic. Comparatively, products which present a usually static demand, with a notable change in price, are considered highly inelastic.

Whilst Elastic Logistics provides an attractive amount of flexibility and scalability by replacing manual processes and paperwork with automatic data capture and mobile computing devices; it is not a “one size fits all” solution. It does however, provide a customized answer to requirements like cost control, warehouse management, geographic restrictions, distribution channels, priority deliveries, to name but a few.

The warehouse of today may rely on supply chain strategy to be implemented, based on thorough network analysis; yet the future of the Logistics Industry it seems, lies in the hands of the need to focus on acquiring new value-adding technologies and innovations whilst assessing forecast analytics.

With the increased growth of ecommerce changing demand and the fluctuations in orders, in turn putting pressure on supply and demand and the requirement for an increased amount of omnichannel efulfilment processes; supply chain professionals are experiencing an undeniable shift, from supplier push to consumer pull, wherein subsequently their organization’s business strategies are becoming ever customer-centric; suitably preparing supply chain professionals for the predictions of a future, of Elastic Logistics.

With optimal utilisation when implemented, it is proposed that Elastic Logistics could prove to be a sustainable strategy to enable companies to suitably deliver on-time whilst keeping costs to a minimum, despite a rise in demand.


⇐ Back to Featured Articles


More Testimonials

Latest News

Check out our Guest Blog

Supply Chain and Logistics specialists Gideon Hillman Consulting guest blog for Cast UK on the topic of Supply Chain…

Continue Reading

GH and BUILT/ - Finalists for SHD Logistics Awards 2018!

An independent panel of judges have reviewed all of the 2018 entries for the SHD Logistics Awards, and Gideon Hillman…

Continue Reading

More News Stories

Featured Articles

Supermarket Mergers and Supply Chain Consequences

Since their acquisition of Argos back in 2016, it seems Sainsburys have been left with an insatiable appetite for more; and as we approach mid-year 2018, the…

CVA shapes world of Retail and Fulfilment

Attributed to the deadly combination of ever-changing consumer behaviour, the current economic pressures on high street retailers, and the lucrative era of…

Digital Marketing and Social Media encourage ‘Direct to Consumer’ Supply Chain trend

 Reports from the Office for National Statistics (ONS) showed that in 2017, 90% of households in Great Britain had internet access, an increase from 89%…

Rise of the ‘Cobots’

With Brexit looming on the horizon, the government pledging to reduce immigration, and a consequential drastic decrease in seasonal workers from Eastern…

Warehouses in the Hands of Wearable Tech

The future of the warehouse, may soon literally reside in hands monitored by ‘wearable technologies’ - devices connected to the Internet or to…

How technology is constructing the ‘Warehouse of the Future’

Every day, technology is growing to become more intelligent and advanced. Artificial Intelligence, Warehouse Automation, the threat of robots replacing the…

Logistical Elasticity

In these technological times, the interplay between supply and demand, has transformed from a supplier push to a consumer pull, and is what now defines modern…

Re-defining The logistics of Brand Loyalty

Entering into 2018, the pace of consumer demand for ecommerce is not showing any signs of slowing down; and as innovative technology ever evolves; social and…

Retailtainment - The battle against ecommerce

The office for National Statistics (ONS), defines ecommerce as: “the sale or purchase of goods or services, conducted over computer networks by methods…

How is Automation affecting your Supply Chain Processes

  Supply Chain Management and Consultancy is the strategic coordination of business functions within a company with the aim of achieving the most…

Gideon Hillman Consulting is a trading name of The Supply Chain Consulting Group Ltd is registered in England and Wales.
Company Registration No: 09751027. Registered office at Highdown House, 11 Highdown Road, Leamington Spa, CV31 1XT. UK
A supply chain and logistics specialist with knowledge of logistics resurces contingency, ERP & MRP integration and supply chain consultancy

CMI Awards Finalist 2010 SHD Logistics Awards UKWA Customer Service Award Finalist 2014 SHD Logistics Awards Finalist 2016 UKWA Winner 2016 SHD Logistics Awards Finalist 2015 ISO 9001 RegisteredLogistics Awards Finalist 2018