Google+ Twitter Pinterest Facebook LinkedIn Wordpress

What is ‘in-store’ for our Supply-Chains?

‘The customer is always right’ has never been a truer phrase, as today’s consumers reign an increasing amount of power over our internet retailers (e-tailers). Long gone are the days where retailers could simply stock the bare necessities; instead they are now forced to provide seemingly unlimited and unique products with flexible delivery, falling in-line of course with selfishly ceaseless consumer expectations.

It seems that as fast as technology is developing, supply chain processes must also follow suit. Technological advances and consumer behaviour it seems go together, and are part and parcel of the need for more optimised Supply-Chains.

The fast-paced development of smart-devices and e-commerce has had a dramatic impact on the supply chain, and will foreseeably continue to do so. Today’s consumers seem to possess an insatiable desire for speed, convenience, and choice, which in turn has metamorphised into the hastened development of bigger and better supply chain processes, to enable retailers to readily deliver upon their increasing promises to consumers.

In this Supply-Chain survival of the fittest, A ‘Prime’ example of e-tailer adaptation to environment was introduced in 2005. A proposed new supply chain process; a way to facilitate delivery around the consumer’s needs, as opposed to solely the needs of the business. From the utopian vision of a future of timely-executed fast, and free super-saver delivery, ‘Amazon Prime’ was born.

Placing significantly more pressure on the Supply-Chain process, the priority it seems for Amazon and many other e-retailers, is to now focus less on their business’s needs and profitability, and more on their need to meet consumer demands, at seemingly, any cost.

Today, manufacturers are being forced to re-evaluate their chosen logistics processes to retain their competitive edge; seeking the right partner to help them implement best practice processes. Amazon found that they’re able to offer their Prime service; as increased sales consequentially allow them to provide significantly lower cost, fast-shipping.

With services, such as Amazon Prime significantly enhancing customer experience, and their future plans to offer a frightfully fast 13-minute click-to-drone delivery; some may ask whether retailers cleverly been cuckolded into nurturing and encouraging ever-greater consumer demands for immediacy.

Always one step ahead, Amazon has further familiarised themselves with the ever-changing face of e-commerce and Supply-Chain processes, and successfully launched their first air delivery in December 2016; questioning whether future autonomous aerial delivery could be a viable business option in the near future.

It appears that retailers may have unwittingly helped to create their own logistical nightmare; where consequentially, being quick and convenient no longer makes you stand-out in the crowd of consumerism.

The convenient era of e-commerce resonates loudly within the increasingly busy lives of so many of today’s consumers. With customer expectations, ever-increasing and technology enabling consumers greater access to information; evolving consumer behaviour is swiftly shaping the demand placed on the supply chain, a trend that will continue in 2017, and for many more years to come.

Without considering how it will be achieved, consumers are now and will continue to demand more and more from e-tailers and the supply chain, including orders without of error, a greater range of available products at the best price, and expect them all to be delivered in record time.

This defiant succession of e-commerce and technology enabling new forms of commerce and retail, imposes a need for larger warehouse stocks and inventories, in turn creating the need for greater control of inventory management and movement of stock. Logistics professionals are now being endlessly encouraged to implement more sustainable and forward-thinking solutions to succeed in the Logistics Industry throughout 2017 and beyond.

⇐ Back to Featured Articles




Testimonials

More Testimonials

Latest News

Gideon Hillman Consulting co-sponsor Menzies Distribution Senior Management Team Summit

The Supply Chain and Logistics Specialists - Gideon Hillman Consulting, are pleased to announce that they are…

Continue Reading

All Systems Go for Gideon Hillman Consulting

  Earlier this year, the Warehouse and Logistics Specialists at Gideon Hillman Consulting had plans underway to…

Continue Reading

More News Stories

Featured Articles

Hopelessly Devoted to Amazon?

  With predictions that more than half the world now uses a smartphone and more than half of the world’s web traffic – when paired with the…

Robots in the Driving Seat

As the Logistics Industry continues to catapult into the world of modern technology, many more processes are becoming automated, warehouse practices and…

Supply Chain Cyber Security

  October is National Cyber Security Awareness Month - an annual campaign which aims to raise the awareness about the importance of…

Ecommerce and the Shape-Shifting Retail Industry

  As more and more of our technological devices are connected to the internet, the fine-line separating shopping online and shopping in-store, is…

Top Tips to Strengthen your Supply Chain

  Supply Chain Management can be defined as the strategic coordination of business functions, with the aim of achieving the most efficient movement and…

Is your warehouse Future Proof?

Investment into a New Build Warehouse is always going to be a substantial one, regardless of the prevailing economic climate. It is the longevity of the…

5 Top tips to improve your Warehouse Operations, from Logistics and Warehouse Specialists

  Warehouse productivity is vital for warehouse managers to improve upon and maintain, however with the ever-changing digital landscape, labour,…

The way we do business has changed

  In recent years the routes to market available to retailers and wholesalers have expanded and evolved beyond all recognition (compared to say 10…

Omni-channel Retail and Ecommerce

  With more and more shops closing on the highstreets, the most notable of which include retailer store closures of Woolworths and BHS, and now include…

Believe the Hype: Hyper-local supply chains

As customers’ lives become increasingly busy, and as technology continues to advance, the power balance between consumer and supplier has shifted; With…

Gideon Hillman Consulting Limited is registered in England and Wales.
Company Registration No: 6593700. Registered office at Highdown House, 11 Highdown Road, Leamington Spa, CV31 1XT. UK
A supply chain and logistics specialist with knowledge of sales and operations planning, warehouse layout and material storage

CMI Awards Finalist 2010 SHD Logistics Awards UKWA Customer Service Award Finalist 2014 SHD Logistics Awards Finalist 2016 UKWA Winner 2016 SHD Logistics Awards Finalist 2015 ISO 9001 Registered